Colby College
colby.edu

B.A. INTERNATIONAL ECONOMICS (3.43 GPA)
JAN 2003 - JAN 2007

Colby College (Waterville, ME) is one of the top liberal arts colleges in the USA.

• Studies focused on applied economics, marketing and corporate finance.
• Consistent Dean’s List student.
• Played football and was named to the New England Small College Athletic Conference (NESCAC) All-Academic Team from 2004 - 2006 and was named to the All Conference team in 2005.

Mahalo
mahalo.com

COMMUNITY MANAGER
DEC 2009 - PRESENT

A human powered search engine and knowledge exchange community

• Manage Mahalo's How To Community, one of the three main sections of the site (along with Answers and Topic Pages).
• Develop and execute strategies to increase Mahalo's freelance How To writer community.
• Interact with community members on a day-to-day basis to improve their experience on the site.
• Use SEO including the close monitoring of web trends to increase AdSense revenue and traffic to Mahalo's content.

Ensconce Data Technology (EDT)
deadondemand.com

MARKETING MANAGER
FEB 2007 - SEP 2008

Data security company providing solutions to large enterprise and federal clients.

• Was one of the first employees at this startup and “wore many hats” as a result.
• Developed and executed marketing strategy which included researching market needs, determining competitive weaknesses and developing materials that leveraged products’ features and benefits. Key activities included trade show participation, list rental lead generation through white paper and video podcast promotions and print advertising. Managed leads and sales cycle with Sales Team using Salesforce.com.
• Designed and created all marketing collateral including print ads (which appeared in major trade magazines), trade show banners, video tutorials, product brochures and HTML emails.
• Managed website, RSS feeds and social media accounts. I was responsible for all website updates and revisions as well as tracking site and campaign analytics and managing SEO efforts.
• Managed outside PR firm and was successful gaining coverage in major trade publications and applying for and winning industry awards. I also broadened brand awareness by actively commenting on industry blogs.

The Next Web
thenextweb.com/author/mike

WRITER
JUN 2009 - PRESENT

One of the web’s top social media blogs.

• I write about the web, social media, cloud technology and the start-ups in the space.
• Posts have appeared on the front page of Digg, Techmeme and Hacker News among others.

MB (Mike Bracco)
mikebracco.com/portfolio

FREELANCE DESIGNER
JUN 2007 - PRESENT

Identity development and web design for small businesses.

• Successful business that focuses on print and page layout design. Projects have included brand identity and logo development for small businesses and non-profits.
• Built websites using HTML and CSS as well as on platforms such as WordPress and Squarespace.

Remembering Hemingway, Inc.
rememberinghemingway.com

COFOUNDER
MAR 2008 - MAY 2009

Conducted week-long tours of Paris, France in the context of Ernest Hemingway.

• Cofounded and incorporated in New Hampshire. One partner was a Hemingway scholar and guide for tours.
• Involved in all aspects of the startup including creating the business plan, financials and developing partnerships with travel vendors.
• Responsible for marketing strategy including creating the corporate identity, marketing materials and website.