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Backstory

SmackTweets (no longer live) was a side project I created with my friend Travis. We started working on it in 2011 as a passion project that solved a problem we shared. Later that year we both left our day job and spent 4-5 months focusing on building out the product and trying to get into a Los Angeles accelerator program. 

While ultimately failing to raise money I learned a great deal about presenting and pitching through the process. In addition, we would have been in trouble about a year later when Twitter's TOS around the real time stream was updated and would have caused us to be in violation.

Overview of Product

The purpose of the product was to create a better experience to consume the real time web on Twitter around defined verticals. The MVP product focused on the NFL vertical.

SmackTweets aggregated tweets of 2,000+ NFL "insiders" (every active player, coach, team staff, pundit and beat writer), overlaid context of who each "insider"  was on top their tweets and then surfaced the best conversations and media they shared in real time.