This Week in Social Media #9 with Erica O'Grady

This week Erica O'Grady, CXO of Peanut Butter Media, was our guest. We had a great discussion about her social media "breaking in story" as well as her approach to leveraging the power of social media to empower businesses and develop a closer connection with their customers. The various projects that Erica is involved with including Twilight and Tea are quite interesting. I definitely recommend checking out the interview below.