I believe in always making the card.
I don't mean to offend, but I personally don't find walking into a Hallmark store and paying $3.99 for someone else's words and someone else's design to be that heartfelt or personal. Anytime there is an occasion such as a birthday or holiday I always make the effort to design the card myself. I usually do it in InDesign but I sometimes go old school and whip out the crayons and construction paper. :)
