Mike Bracco

Simplicity is one of the guiding principles in my life. I try to live simply in every facet of my life. I think we as humans have the most clarity and peace of mind when our lives are clear of all the material baggage that society throws at us as well as the mental distractions that our "always on" culture provides us. I make a conscious effort everyday to de-accumulate what's not needed in both the physical and mental realm.

Simplicity also affects my outlook on business, marketing and design in a huge way. I can't stand complexity. The best things in this world are always those that are the most simple.